Resume & Biography
Professional Experience
Kat Mae is a dedicated professional with a passion for driving business success from behind the scenes. With a background in marketing and technology, she excels in crafting strategic plans that empower businesses to thrive in the digital landscape. Her expertise lies in developing comprehensive marketing and technology strategies that align with organizational goals, ensuring sustainable growth and competitive advantage. Beyond her professional endeavors, Kat is a community builder at heart. She derives immense satisfaction from nurturing connections, both as a lead nurturer and as an event organizer. Her commitment to bringing people and communities together is evident in her ability to foster engagement and build bridges that transcend boundaries, making her a valued asset in any endeavor she undertakes.
Licenses & Certifications
- Microsoft Office Specialist Master Certification (MOS)
Issued Nov 2020 - Microsoft SharePoint Certification
Issued May 2020 - Social for Health Care Certification – Mayo Clinic
Issued Jun 2019 - Digital Marketing Certification – HubSpot Academy
March 2024 - Google Ads Display Certification
July 2023 - Google Analytics Individual Qualification
December 2023 - Microsoft Certified Solutions Expert: SharePoint
January 2024 - Salesforce Certified Marketing Cloud Email Specialist: HubSpot – April 2024
Digital Marketing Manager
National Healthcare Consulting Company
October 2016 – Present
Sparks Glencoe, Maryland
As a Digital Media Marketing and Web Development Manager in the private healthcare consulting industry, I oversee 80-103 client healthcare facilities. My role involves aligning business objectives with digital strategies, providing digital product support for growth through B2C online initiatives, and lead nurturing in the healthcare sector. I lead the creation, management, and implementation of advanced digital marketing and web development strategies while maintaining high standards of professionalism and technical expertise.
Founder/Executive Director
Pennsylvania Society of Women · Part-time
March 2024 – Present
York, Pennsylvania, United States
As the Founder/Executive Director of the Pennsylvania Society of Women (PSW), I guide and implement the organization’s mission to empower women and foster positive change across Pennsylvania. My responsibilities include overseeing all operational and strategic aspects of PSW, driving initiatives to advance the organization’s goals, and expanding memberships and board members.
Creative Director
York Web Group · Full-time
August 2012 – October 2016 · 4 years 3 months
York, Pennsylvania Area
As the Creative Director for a boutique digital design agency, I supervised a cross-functional team of graphic designers, copywriters, social media experts, photographers/videographers, vendors, and project managers. My responsibilities included the strategic development of marketing deliverables and digital experiences.
Freelance Photographer
Frames & Films · Self-employed
May 1998 – Present · 26 years 3 months
York, Pennsylvania, United States · On-site
For over two decades, I have specialized in architecture, portraits, beauty, and fashion photography. Operating in the dynamic markets of Washington DC, Baltimore, and Miami, I capture the essence and creativity of various clients and projects.
Web Technology
HTML/CSS/JS/ASP.NET/C#
WordPress / Drupal
Web Project Management (Agile)
Web Analytics
Pay Per Click (PPC)
Search Engine Optimization (SEO)
Google Analytics
Web’s Best Practices
Writing/Editing Web Copy
SharePoint Content Administration
Marketing Proficiencies
HubSpot CRM/Resources
Social Media Marketing
Social Content Creation
Facebook Marketing
Email Marketing/Management
Lead Generation
InBound Marketing
Online Advertising
Branding & Brand Management
Google My Business & Ads
Software Toolkit
Adobe Photoshop
Adobe Illustrator
Adobe Dreamweaver
Adobe Premiere
Adobe After Effects
Microsoft Office Suite
Microsoft SharePoint
Microsoft InfoPath
Who I've Worked With
Freelance & Professional Involvement
Kat on The Web
I would be delighted to hear from you! I'm available for collaboration, consultation, or just a friendly chat about your ideas or project. I look forward to hearing from you and exploring how we can work together to achieve your goals. Thank you for taking the time to visit my website, and I hope to connect with you soon!